The launch of a website starts the process of strategy all over again.

Gathering and analyzing data about your customers helps you make better business decisions. When it comes to web data gathering, Google leads the industry with its free, scalable, and very easy to use analytics tool, appropriately enough named Google Analytics. This tool allows you to track information in some incredibly sophisticated and very customizable ways. Sure, there are some other tools out there, but Google combines two of our favorite things... free and powerful. That's why we set up a new account for every website project we complete.

We also use CisionPoint, possibly the most comprehensive and accurate media research resource available. Information on newspapers, television, even blogs and social media sites are available to us with CisionPoint. With more than 250,000 editorial contacts and multiple methods to monitor and analyze your contacts and media presence, this program has proven to be an invaluable resource to our public relations efforts.

What does it mean?

We won't just turn you loose in that wilderness of data to fend for yourself. The proper interpretation of all that information is what really helps you make the right decisions about what to do next based on your audience's behaviors. We will be happy to help guide you.