jQuery.fn.placehold = function(text) {
    var blankClass = 'blank';
    var placeholderText = text;
    var element = this;
    var populate = function(){
        if (element.val() == ''){
            element.addClass(blankClass).val(placeholderText);
        };
    };
    var depopulate = function(){
        if (element.val() == placeholderText && element.hasClass(blankClass)){
            element.removeClass(blankClass).val('');
        };
    };
    element.bind('focus', depopulate)
    .bind('blur', populate)
    .unload(depopulate)
    .val('');
    populate();
    return this
};